Branding | Poster | Merchandise
In an industry that predominantly promotes straight, white, cisgender men, Segments Music Festival breaks the norm by creating spaces for musicians who embody and celebrate diversity. Discover music that speaks to you, and segments of your identity.
STRATEGY
To highlight how Segments celebrates diversity, the visual language mixes various textures, font styles, colours.
In the posters, it highlights a musician’s backstory and hobbies, creating a fun easter eggs for long time fans and a way to discover artists for new listeners.
